Holiday 2025 Integrated Marketing Campaign
Led the creative direction and design of a multi-channel holiday marketing campaign spanning social media, motion, photography, and in-environment signage. Developed the campaign concept and visual system, planned and art-directed photo shoots, and collaborated with motion designers to deliver cohesive animated assets. Designed and rolled out social content optimized for platform performance while extending the campaign into physical spaces through on-site signage, creating a unified brand experience across digital and real-world touchpoints. It resulted in one of the most cohesive seasonal campaigns of the year and established a reusable visual framework for future holiday marketing initiatives.
Individual assets from previous campaigns
